Pinterest isn’t just about recipes or DIY crafts anymore, it’s a powerful search engine for visual discovery, and yes, it’s a goldmine for businesses. When I first used Pinterest for my small online shop, I was amazed to see how one well-designed pin could drive traffic for months, unlike Instagram posts that disappear in a day. Let’s break down exactly how to best use Pinterest for business, especially if you’re between 18–30 and building your brand, blog, or store online.
Why Pinterest Still Works for Businesses in 2025
“83% of weekly Pinterest users have made a purchase based on content they saw from brands.” – Pinterest Business, 2024
Unlike other platforms, Pinterest is designed for discovery and action.
It acts more like Google than Instagram.
People come here to search and plan — vacations, purchases, outfits, goals, and more.
That’s why businesses (including mine) get long-term organic traffic from a single pin.
Here’s why I think Pinterest is a must-have:
- Visual-first platform = high engagement
- Pins have a long shelf life (sometimes over 6–12 months!)
- 465 million+ monthly active users worldwide
Step 1: Set Up a Pinterest Business Account
This part is easy, but absolutely crucial.
You’ll need a Pinterest Business Account to access analytics, Rich Pins, and advertising tools.
How to do it:
- Go to Pinterest Business
- Convert your personal account or create a new one
- Claim your website for brand authority
- Enable Rich Pins (these pull metadata like price or description directly from your site)
Pro Tip: Make sure your profile picture, name, and bio align with your brand identity. Use keywords in your bio!
Step 2: Optimize Your Pinterest Profile
Just like your LinkedIn or Instagram bio, this is where people decide to follow or trust you.
Use this formula for a strong profile:
- 📛 Name: Include your business name + niche keyword (e.g., Thrive Co | Fitness Coach)
- 📝 Bio: Tell people what value you offer + include search keywords
- 🔗 Website: Add your verified site to boost trust and SEO
Step 3: Pinterest SEO = Long-Term Growth
Yes, Pinterest has an algorithm like Google.
If you understand Pinterest SEO, your pins can rank for months and bring in consistent clicks.
What I Do:
- Add keywords in the Pin title, description, and alt text
- Use Pinterest’s search bar to find what’s trending
- Explore Pinterest Trends for hot seasonal topics
- Add hashtags that match your niche
Think of each pin like a blog post — optimized, searchable, and clickable.
Step 4: Design Click-Worthy Pins
A viral pin isn’t just pretty. It’s strategic.
Use these tips to make your pins pop:
- Use vertical images (1000×1500 px) — these perform best
- Include bold text overlay to make the message clear
- Stick to your brand colors and fonts
- Use tools like Canva or Tailwind Create for fast designs
Example: A pin that says “10 Ways to Make Passive Income Online” will outperform one that says just “Money Tips” — because it’s specific and useful.
Step 5: Organize Boards Like a Pro
Boards are like shelves in a store. Each should have a clear purpose.
Do this:
- Create boards for every category your audience cares about (e.g., Pinterest SEO Tips, Work From Home Ideas)
- Write keyword-rich board descriptions
- Add at least 10–15 relevant pins to each board
Also, join Group Boards to share your pins with larger audiences.
Step 6: Automate Your Posting (and Save Hours)
Consistency is key, but who has time to pin daily?
I use Tailwind to:
- Schedule pins weeks in advance
- Post at peak times
- Analyze what’s working
Tailwind’s SmartLoop even recycles top-performing pins, so your best content never dies.
Step 7: Drive Real Traffic to Your Website
This is where the magic happens.
Link your pins to:
- Your blog posts
- Product pages
- Lead magnets or free downloads
- YouTube videos
Add UTM tracking links via Google Campaign URL Builder so you know exactly how Pinterest is performing.
Step 8: Monitor and Improve with Analytics
Go to Pinterest Analytics and track:
- Top-performing pins
- Most clicked links
- Board engagement
- Audience insights (age, gender, location)
Once a month, I tweak my strategy based on the data — and that keeps my traffic growing steadily.
Step 9: Consider Promoted Pins (Optional)
If you have a little ad budget, test Pinterest Ads.
You can run Promoted Pins for:
- Brand awareness
- Website traffic
- Conversions (if you’re selling products)
Start with $5–10/day to test and optimize.
Use A/B testing to compare headlines, images, and targeting.
Step 10: Don’t Make These Pinterest Mistakes
Even smart marketers mess up. Here’s what I’ve learned to avoid:
- Posting random pins without strategy
- Ignoring keywords and descriptions
- Only promoting, never offering value
- Giving up too early — Pinterest takes time, but it compounds
Real-World Example: Etsy Seller Boosts Traffic by 70%
An Etsy seller in the US used Pinterest to drive 70% more traffic in 3 months — by focusing on pin SEO, rich visuals, and linking to her top products.
She didn’t spend on ads — she just posted consistently and used analytics to double down on what worked.
Final Thoughts: How to Best Use Pinterest for Business
Pinterest can feel underrated in 2025 — but that’s exactly why it works.
It’s a search engine, visual billboard, and traffic tool all in one.
Whether you’re selling products, growing a blog, or building a personal brand, now is the perfect time to start.
So if you’re serious about using Pinterest to grow your business, start pinning smart — not just pretty.
Try Automated Pinterest Marketing – Check here.
